Home Baking Association
Home Baking Association Home Baking Association
home baking association blog



Eric Wall
, HBA President

Grain Craft,
Director of Sales

Vision Statement
Grow the practice of home baking.

Mission Statement
Promote home baking by providing tools and knowledge to perpetuate generations of home bakers.

Target Audience

Home Baking Educators

Family and consumer sciences teachers in middle and senior
high schools

Family and consumer sciences extension educators

After-school and community youth program educators

Education trade media

Anyone who teaches home baking

Long-Term
Marketing Objective

Increase the frequency of home baking.


Let me be begin by saying that I am proud and honored to be elected President of the Home Baking Association by the membership for the upcoming year. I look forward to the challenge, and working with our great group of members and dedicated staff, to accomplish our goals.

The vision of the Home Baking Association is simple, “To Grow the practice of Home Baking”, and our mission is to “advocate for increased home baking by providing tools and knowledge to perpetuate generations of home bakers”. We feel like we do an excellent job of this by pooling the resources and knowledge of our members and effectively passing on this information to the many food and consumer science educators and after school and community youth program leaders, to teach their students.

Our body of work does not happen without the skills, knowledge, and dedication of our staff, Charlene Patton and Sharon Davis.  Both are highly trained professionals in the Family and Consumer Science field, and have many years of experience in promoting our cause and working with educators. Both are very dedicated and passionate about our organization and our vision and mission.

The past years HBA highlights include:
-A Baker’s Dozen Smart Snack recipes
-Dough Sculpting 101 lesson
-Bake for Family Fun Month (February)
-HomeBaking.org
-Monthly e-newsletter – 43,436 subscribers
-Blog views – 522,435

Our National Events and Partnerships:
-National 4H Congress
-FCCLA – National Leadership Conference (Family, Career, Community Leaders of America)
-The Family Dinner Project
-NEAFCS (National Extension Association of Family & Consumer Sciences)
-Wheat Foods Council
-Whole Grains Council

In closing, if you are an educator, we thank you for coming to our site and utilizing our many resources to help you with your great work. If you are an author interested in home baking, and wish to learn about our Writers Guild and how you can benefit and contribute to the HBA, or your company does business in the home baking category and would like more information about our organization and becoming a member, please contact our staff and they will be glad to provide you with more information.

We look forward to another year as we work together to grow the practice of home baking.

Eric Wall, HBA President
Grain Craft, Director of Sales